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Sparked

Digital community for women over 40

The problem: As women grow older, they become culturally forgote, by both marketers and by the communities that they helped build up. Nowadays information is becoming more available and there are several fdifferent information sources that one such oman may be able to reach, however countries like Mexico are the exception. With that in mind, Both of them set out to build a place where they could belong along with friends. Sharing infrmation, tips and ideas. A bona fide community.
User Canvas Model

Building a community

Most of our experiences are far removed from the events that souround thhese womens lives and even with women participation it was necessarry to get closer to their day to day lives. To create a real community howeverm we needed to know what motivates them and leads them to join together.

Together with our our clients, we interviewed women from different walks of life and attempted to identify that wich made them tick. Using that information we began by creating a model for the community they are part of, and user stories depending on the life cycle they are part of.
User Stories
Circles of community